As a leader in digital marketing services and technologies, aQuantive, Inc. has developed many pioneering methods and solutions, such as: |
|
 |
|
Action tags as a fundamental technique for making advertising accountable |
|
|
|
Methodology for measuring the return on investment from online advertising |
|
|
|
Awareness conversions (also known as view-based conversions) to evaluate online branding |
|
|
Control group methodology that proves the effectiveness of online branding |
|
|
|
The first buy-side digital marketing system for ad agencies and media groups |
|
|
|
Online GRP Reach and Frequency Forecaster |
|
|
|
Brand Exposure Duration metric that quantifies the value of online rich media |
|
|
|
ChannelScope™, a proprietary and patent-pending capability that quantifies the offline sales impact of online advertising campaigns. |
|
|
|
Atlas Search, the industry’s first integrated paid search and online campaign management system |
|
