aQuantive Promotes Scott Howe
President of DRIVEpm Assuming International Performance Media and Digital Marketing Technology Responsibilities
SEATTLE – July 27, 2006 – aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, today announced international and management developments. Scott Howe will now oversee aQuantive’s international efforts for Digital Performance Media (MediaBrokers) and Digital Marketing Technologies (Atlas), as well as retain his responsibilities for DRIVEpm in the U.S.
aQuantive is the parent company of one of the industry’s most successful families of digital marketing companies. Together, the aQuantive family enables digital marketers to reach one of the fastest growing markets in the world: the online customer. Through its three business segments: digital marketing services, digital marketing technologies and digital performance media —aQuantive leverages the power of digital channels to drive measurable results for its clients.
“Scott is a proven leader with strong management and entrepreneurial abilities. I believe that his successful track record with aQuantive and present responsibility as the president of DRIVEpm makes him the ideal person to lead this key growth initiative for the company.” said Brian McAndrews, president and CEO of aQuantive. “As president of DRIVEpm/MediaBrokers and Atlas International, Scott and his leadership team will have the ability to leverage sales and marketing, client support and strategy across these business segments and across geographic regions.”
Scott Howe has led the Company's DRIVEpm business since its founding in December 2003, serving as general manager and president. Prior to DRIVEpm, from 1999 to 2003, he served as the vice president and general manager of Avenue A. Before joining the company, Mr. Howe served as a manager at the Boston Consulting Group and as an analyst with Kidder, Peabody and Co., an investment bank. Mr. Howe holds an MBA from Harvard Business School and a bachelor’s degree from Princeton University.
“Through increased collaboration across countries and businesses, we can achieve even greater impact,” said Scott Howe, president, DRIVEpm/MediaBrokers and Atlas International. “Individually the teams have so much to be proud of, and I am confident that our new organizational plans will only further fuel our growth while improving the value we provide to clients.”
About aQuantive, Inc.
aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, Avenue A | Razorfish (www.avenuea-razorfish.com), a full-service interactive agency, Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and DRIVEpm (www.drivepm.com) and MediaBrokers, digital performance media companies, aQuantive is positioned to bring value to any interaction in the digital marketplace. aQuantive (www.aquantive.com) is headquartered in Seattle, Washington.
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