AQUANTIVE ANNOUNCES STRONG SECOND QUARTER RESULTS
Raises Guidance for Full Year

SEATTLE – Aug 1, 2006 – aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, today reported financial results for the second quarter ended June 30, 2006.

2006 second quarter results were:

• Revenue of $105.6 million, an increase of 37 percent over the second quarter of 2005.
• Net income of $12.3 million, or $0.15 per diluted share. Net income before stock-based compensation¹ was $15.3 million, an increase of 97 percent over the second quarter of 2005.
• Adjusted EBITDA² of $28.8 million, an increase of 63 percent over the second quarter of 2005.

“aQuantive experienced growth across business units – delivering great revenue and profit results as well as continuing to execute on business and product development initiatives core to capturing future opportunities,” said Brian McAndrews, president and CEO of aQuantive. “We also experienced strong performance in our international business, as it represented 20 percent of the second quarter’s consolidated revenue.”

aQuantive operates three business segments. Unallocated corporate expenses, including amounts recorded for stock-based compensation expense, are centrally managed at the corporate level and are not included in the segment details. Segment information is as follows:

Digital Marketing Services

Avenue A | Razorfish and DNA, aQuantive’s digital marketing services (DMS) segment, recorded revenue of $64.1 million in the second quarter of 2006, compared to revenue of $48.3 million in the second quarter of 2005.  Operating income was $12.9 million in the second quarter of 2006, compared to $7.2 million in the second quarter of 2005.

Following on the successful acquisition of UK-based DNA in December of 2005, Avenue A | Razorfish continued its expansion overseas with the July 2006 acquisition of Amnesia, an interactive agency based in Sydney, Australia.  Avenue A | Razorfish is actively evaluating other international markets based on local growth opportunities and its clients’ service requirements globally.

Digital Marketing Technologies

Atlas, aQuantive’s digital marketing technologies (DMT) segment, recorded revenue of $29.7 million in the second quarter of 2006, compared to revenue of $22.5 million in the second quarter of 2005.  Operating income was $12.6 million in the second quarter of 2006, compared to $10.0 million in the second quarter of 2005.

The majority of overall Atlas revenue is attributable to ad serving in the United States; however, Atlas made significant progress in growing its rich media and search solutions and developing international business in the second quarter of 2006.

Digital Performance Media

DRIVEpm, MediaBrokers and Franchise Gator, aQuantive’s digital performance media (DPM) segment, recorded revenue of $11.9 million in the second quarter of 2006, compared to revenue of $6.5 million in the second quarter of 2005.  Operating income was $2.6 million for the second quarter of 2006, compared to $1.2 million in the second quarter of 2005.

In May, aQuantive acquired Franchise Gator to extend its performance media segment.  Franchise Gator, based in Georgia, addresses clients' needs for online leads in the franchise industry.

Full Year and Third Quarter 2006 Financial Guidance

The Company will provide guidance for revenue, net income, net income before stock-based compensation¹ and adjusted EBITDA².  Stock-based compensation expense is expected to have a significant impact on our net income and earnings per diluted share, as noted below.  Actual stock-based compensation expense may differ from these estimates based on the timing and amount of options granted, the assumptions used in valuing these options and other factors.

Accordingly, the Company anticipates full-year 2006 results as follows:

• Revenue of $420 - $430 million
• Net income of $0.54 - $0.58 per diluted share
• Net income before stock-based compensation of $0.67 - $0.71 per diluted share
• Adjusted EBITDA of $1.28 - $1.33 per diluted share

The Company anticipates third-quarter results as follows:

• Revenue of $110 - $114 million
• Net income of $0.14 - $0.16 per diluted share
• Net income before stock-based compensation of $0.17 - $0.20 per diluted share
• Adjusted EBITDA of $0.33 - $0.36 per diluted share

¹  Net income before stock-based compensation (i.e. net income before the after tax impact of stock-based compensation expense) is a non-GAAP financial measure.  See the supplemental schedule attached to this press release for more information.

²  Adjusted EBITDA (i.e. earnings before interest expense, net interest and other income, income tax, depreciation amortization and stock-based compensation) is a non-GAAP financial measure.   See the supplemental schedule attached to this press release for more information.    

Second Quarter 2006 Conference Call/Webcast Today at 1:30pm PDT/4:30pm EDT

aQuantive, Inc. will host a conference call and webcast to discuss second quarter 2006 financial results today at 1:30pm PDT/4:30pm EDT.  The conference call will be webcast from the Investor Relations section of the Company’s website at www.aquantive.com/investor.  Interested parties should log on to the webcast approximately 15 minutes prior to download any necessary software.  The webcast is not interactive. 

About aQuantive, Inc.

aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, Avenue A | Razorfish (www.avenuea-razorfish.com), DNA (www.DNA.co.uk) and Amnesia (www.amnesia.com.au), a full-service interactive agency, Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and DRIVEpm (www.drivepm.com), MediaBrokers (www.mediabrokers.net) and Franchise Gator (www.franchisegator.com), digital performance media companies, aQuantive is positioned to bring value to any interaction in the digital marketplace. aQuantive (www.aquantive.com) is headquartered in Seattle, Washington.   

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Words such as "expects," "anticipates," "forecasts," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future.  The forward-looking statements in this release include, without limitation, statements regarding expected financial performance for the third quarter of 2006 and for the full year 2006, including expected stock-based compensation expense for those periods. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk of unforeseen changes in client online marketing and advertising budgets, unanticipated loss of clients or delays in anticipated campaigns and projects, the potential failure to attract new clients due to the company's inability to competitively market its services, the risk of fluctuating demand for the company’s services, the potential failure to maintain desired client relationships or to achieve effective advertising campaigns for clients, potential deterioration or slower-than-expected development of the Internet advertising market either domestically or in international markets, quarterly fluctuations in operating results, timing variations on the part of advertisers to implement advertising campaigns, costs and risks related to acquisitions of technologies, businesses or brands, risks relating to international operations, the short term nature of the company's contracts with clients, which generally are cancelable on 90 days' or less notice, and the uncertainties, potential costs, and possible business impacts of new legislation or litigation involving the company. More information about factors that could cause actual results to differ materially from those predicted in aQuantive's forward-looking statements is set out in its annual report on Form 10-K for the year ended December 31, 2005, filed with the Securities and Exchange Commission.  Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release.  Except as required by law, aQuantive, undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.