Franchise Gator Launches in U.K.
aQuantive Extends Franchise Marketing Footprint

LONDON and PHILADELPHIA – July 16, 2007 – aQuantive, Inc. (NASDAQ: AQNT), today announced that its pay for performance franchise marketing subsidiary, Franchise Gator, launched a new Web portal (www.FranchiseGator.co.uk.) specifically to serve franchisors, potential franchisees and advertisers in the U.K. Franchise Gator was acquired by aQuantive in May 2006 and is part of the company’s Digital Performance Media business segment. Founded in 2001, Franchise Gator has become a leader in generating franchisee leads for franchisors.

"This launch is particularly good news for companies looking to expand their franchise businesses in the U.K., as well as for people who are interested in owning their own franchise," said Brent Turner, vice president and general manager, Franchise Gator. "This comes in response to the many interested U.K. visitors who visited our U.S. portal over the last year."

According to the 2007 NatWest /British Franchise Association Survey, Franchise businesses have grown dramatically in the U.K. over the past decade, and now account for nearly £11 billion (GB) of annual revenue in the U.K. economy, an increase of £500 million in the last year alone. In addition, the vast majority (87 percent) of franchisors in the U.K. now use the internet to recruit new franchisees, compared to 61 percent in 2005.

Franchise Gator’s lead generation program is unique to the industry in that advertisers only pay for prospects they receive, and a stringent qualification process virtually eliminates invalid or unqualified prospects.

Turner added, "Franchise Gator has built a strong pay-for-performance business. Its franchise marketing platform, coupled with aQuantive’s core digital marketing capabilities, serves as a ‘must-have’ platform for franchisors everywhere. We’re very excited about our U.K. team and the launch of our U.K. portal."

About Franchise Gator

Established in 2001, Franchise Gator LLC (www.franchisegator.com) is an internet-based franchise pay for performance marketing service. Now in its fifth year of operation, the Web site presents prospective franchisees with profiles of more than 550 leading franchise opportunities and businesses from 100+ industry sectors. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective mode of franchise marketing.

Franchise Gator promotes franchising best practices and is an active member of the International Franchise Association's Supplier Forum.

About aQuantive

aQuantive, Inc. is a global digital marketing company founded in 1997 to help marketers acquire, retain and grow customers across all digital media. It is the parent company of Avenue A / Razorfish, the largest interactive agency in the U.S., and five international agencies, DNA, Amnesia, NEUE DIGITALE, e-Crusade and Duke; Atlas, provider of integrated digital marketing technologies and expertise; and DRIVEpm and Franchise Gator, performance media and behavioral targeting businesses. Through its business units, aQuantive is positioned to bring value to any interaction in the digital marketplace. Its stock (ticker symbol: AQNT) is listed on the NASDAQ exchange. aQuantive's website address is www.aquantive.com.