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AQUANTIVE ANNOUNCES STRONG Q1 RESULTS; RAISES GUIDANCE FOR FULL YEAR 2005

Seattle - May 4, 2005 – aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company, today reported financial results for the first quarter ended March 31, 2005.

First quarter highlights include:

Revenue of $65.0 million, an increase of 187 percent from the comparable year-ago period.
Net income of $6.4 million, or $0.09 per diluted share, an increase of 55 percent from the comparable year-ago period.
EBITDA1 of $15.1 million, or $0.20 per diluted share, an increase of 195 percent from the comparable year-ago period.
Atlas launched Atlas Rich Media. Built on the mature TopLayer technology that Atlas acquired from Ad4ever in April 2004, Atlas Rich Media is now integrated into its digital campaign platform, the Atlas Suite.

“Each of our three operating units delivered tremendous contributions and performed well above our expectations during the quarter,” said Brian McAndrews, president and CEO of aQuantive. “Thanks to the commitment and talents of our employees and, in part, to the significant strategic acquisitions and subsequent capabilities added to our offering in the past 12-to-18 months, aQuantive is off to a strong start in 2005. Our team continues to meet and exceed the needs of our clients and drive strong revenue growth and profits for our shareholders.”

2005 First Quarter Results
For the quarter ended March 31, 2005, aQuantive reported revenue of $65.0 million, compared to revenue of $22.6 million for the first quarter ended March 31, 2004. Net income for the first quarter 2005 was $6.4 million, or $0.09 per diluted share, compared to $4.1 million, or $0.06 per diluted share for the first quarter 2004. EBITDA was $15.1 million for the first quarter 2005, or $0.20 per diluted share, compared to $5.1 million, or $0.07 per diluted share for the first quarter 2004.

aQuantive operates three business segments. Segment information is as follows:

Digital Marketing Services

aQuantive’s digital marketing services (DMS) segment, consisting of interactive agency Avenue A | Razorfish, had first quarter revenue of $39.1 million, compared to 2004 first quarter revenue of $9.9 million. Operating income for the first quarter of 2005 was $4.5 million, compared to operating income of $2.1 million for the first quarter of 2004.

2004 highlights for this segment included the acquisition of SBI.Razorfish in July to form Avenue A | Razorfish, the industry’s largest independent interactive agency; as well as the launch of Avenue A | Razorfish Search, the industry’s largest, in-house Search Engine Marketing (SEM) agency, in October.

Digital Marketing Technologies

aQuantive’s digital marketing technologies (DMT) segment, consisting of Atlas, had revenue of $20.6 million in the first quarter of 2005, compared to revenue of $12.0 million in the first quarter of 2004. Operating income for the first quarter of 2005 was $10.3 million, compared to $4.2 million in the first quarter of 2004.

2004 highlights for this segment included the acquisition of NetConversions, a website usability technology company in February; the launch of Atlas Search, the industry’s only integrated search and ad campaign management tool in May; and the July acquisition of TechnologyBrokers, the European based reseller of Atlas DMT.

Digital Performance Media

aQuantive’s digital performance media (DPM) segment consists of DRIVEpm and European-based MediaBrokers. This segment had revenue of $5.3 million in the first quarter of 2005, compared to revenue of $785,000 in the first quarter of 2004. Operating income for the first quarter of 2005 was $888,000, compared to a loss of $440,000 in the first quarter of 2004.

2004 highlights included the introduction of this business segment through the launch of DRIVEpm at the first of the year; July acquisition of MediaBrokers, a performance media company that serves as the European-arm of this business; and first-time profitability for the segment in the third quarter.

2005 Financial Guidance

The company expects second quarter results as follows:

Revenue of $65-$70 million
Net income of $0.08-$0.10 per diluted share
EBITDA of $0.18-$0.21 per diluted share

Guidance for the full year 2005 has been increased. The increase in annual guidance is the result of both improved business expectations for the year and the elimination of a provision for the expensing of stock options in the second half of the year, due to a recent SEC pronouncement on this subject. In its earlier guidance for 2005 the company had assumed a total of $9 million in stock option expenses for the second half of the year.

The company expects full year 2005 results as follows:

Revenue of $265-$275 million
Net income of $0.36-$0.40 per diluted share
Adjusted EBITDAł of $0.83-$0.87 per diluted share

1EBITDA (or earnings before interest expense, net interest and other income, income tax, depreciation and amortization) is a non-GAAP financial measure. See supplemental schedule of EBITDA reconciliation to GAAP net income for the quarter ended March 31, 2005 and 2004.

First Quarter 2005 Conference Call/Webcast Today at 8am PT/11am ET

aQuantive, Inc. will host a conference call/Webcast to discuss first quarter 2005 financial results today at 8am PT/11am ET. The conference call will be webcast from the Investor Relations section of the Company’s website at www.aquantive.com/investor. Interested parties should log on to the webcast approximately 15 minutes prior to download any necessary software. The webcast is not interactive.

About aQuantive, Inc.
aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, full-service interactive agency Avenue A | Razorfish (www.avenuea-razorfish.com), Atlas DMT (www.atlasdmt.com), a provider of advertising technology solutions, and DRIVEpm (www.drivepm.com), a performance media company, aQuantive, Inc. is positioned to bring value to any interaction in the digital marketplace. aQuantive, Inc. (www.aquantive.com) is headquartered in Seattle. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "expects," "anticipates," "predicts," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. The forward-looking statements in this release include, without limitation, statements regarding expected financial performance for the first quarter of 2005 and for the full year 2005. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk that the company may not successfully complete the integration of companies it acquired in 2004, including Razorfish, TechnologyBrokers and MediaBrokers, the risk that the company may incur unforeseen expenses relating to such acquisitions, the risk that stock option expense may be significantly different than estimated due to number of options granted or the expense method adopted by the company, the risk of unforeseen changes in client online advertising budgets, unanticipated loss of clients, the potential failure to attract new clients due to the company's inability to competitively market its services, the risk of fluctuating demand for its advertising services, the potential failure to maintain current, desired client relationships or to achieve effective advertising campaigns for existing clients, potential deterioration or slower-than-expected development of the Internet advertising market, quarterly and seasonal fluctuations in operating results, timing variations on the part of advertisers to implement advertising campaigns, costs and risks related to acquisitions of technologies, businesses or brands, the short term nature of the company's contracts with clients, which generally are cancelable on 90 days' or less notice, and the uncertainties, potential costs, and possible business impacts of new legislation or unfavorable rulings in previously announced lawsuits involving the company. More information about factors that could cause actual results to differ materially from those predicted in aQuantive's forward-looking statements is set out in its quarterly report on Form 10-Q for the fiscal quarter ended September 30, 2004, filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release. Except as required by law, aQuantive, Inc. undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.