Contacts: Steve Stratz, aQuantive Public Relations, 206.816.8539, steve.stratz@aquantive.com or Brynn Hoover, aQuantive Investor Relations, 206.816.8637, brynn.hoover@aquantive.com

aQuantive Names Wayne Wisehart Chief Financial Officer

SEATTLE – March, 15, 2006 – aQuantive, Inc. (Nasdaq: AQNT), a digital marketing company, today announced the appointment of Wayne Wisehart to the position of chief financial officer (CFO), effective March 27, 2006.  Wisehart will replace Michael Vernon, who will continue with aQuantive during a transition period.

“I am very pleased to add a CFO of Wayne’s caliber to our senior management team.  He brings extensive executive and financial experience and a proven track record to aQuantive,” said Brian McAndrews, president and CEO of aQuantive.  “I look forward to leveraging Wayne’s vast experience and talents as we continue to build a great company.”

Wisehart most recently served as CFO of Western Wireless, a cellular phone service provider based in the Seattle-area, which was acquired by Alltel last year for $6.5 billion.  Previously, he was CFO of iNNERHOST, a web hosting services company, and president and CEO of Teledirect International, a marketing automation software company.  In addition, Wisehart spent more than 15 years in the telecommunications business serving as president and CEO of Price Communications Wireless, now part of Verizon Wireless, CFO of Palmer Communications and its subsidiary, Palmer Wireless, and subsequently for Price Communications Wireless after it acquired Palmer Wireless in 1997.

Michael Vernon, who joined aQuantive in 2000, announced in November his plan to depart after more than five years in the CFO role.

“Mike leaves aQuantive in great condition.  Over the past five years, he has played a key role in shaping our business and driving fiscal responsibility and profitability,” said McAndrews.  “Mike will be missed, but, as he departs I take great comfort in the fact that the teams he has led, across an array of corporate functions, including accounting and finance, are well positioned for even greater success in the future.”

About aQuantive, Inc.

aQuantive, Inc. (Nasdaq: AQNT), a digital marketing company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, Avenue A | Razorfish (www.avenuea-razorfish.com), a full-service interactive agency, Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and DRIVEpm (www.drivepm.com) and MediaBrokers, digital performance media companies, aQuantive is positioned to bring value to any interaction in the digital marketplace. aQuantive (www.aquantive.com) is headquartered in Seattle, Washington.