AQUANTIVE ANNOUNCES FIRST QUARTER RESULTS
Raises Full Year Guidance

SEATTLE – May 8, 2006 – aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, today reported financial results for the first quarter ended March 31, 2006.

2006 first quarter results were:

• Revenue of $92.2 million, an increase of 42 percent over the first quarter of 2005.
• Net income of $7.6 million, or $0.10 per diluted share. Net income before stock-based compensation¹ was $10.5 million, an increase of 64 percent over the first quarter of 2005.
• Adjusted EBITDA² of $21.7 million, an increase of 44 percent over the first quarter of 2005.

“I am very pleased with the strong results our business units delivered in the first quarter,” said Brian McAndrews, president and CEO of aQuantive.  “We experienced significant growth across all three of our business segments, attracting new clients and gaining new business with existing clients.  Our continued focus on serving our clients and investing in people and infrastructure is improving our ability to grow in the markets we serve.” 

aQuantive operates three business segments.  Unallocated corporate expenses, including amounts recorded for stock-based compensation expense, are centrally managed at the corporate level and are not included in the segment details.  Segment information is as follows: 

Digital Marketing Services

Avenue A | Razorfish, aQuantive’s digital marketing services (DMS) segment, recorded revenue of $55.2 million in the first quarter of 2006, compared to revenue of $39.1 million in the first quarter of 2005.  Operating income was $7.7 million in the first quarter of 2006, compared to $4.5 million in the first quarter of 2005. 

Operating expenses in the digital marketing services segment were reduced by $1.9 million in the first quarter of 2006 due primarily to a change in estimate of a contingent liability made in prior periods for a business tax assessment liability.

Digital Marketing Technologies

Atlas, aQuantive’s digital marketing technologies (DMT) segment, recorded revenue of $27.7 million in the first quarter of 2006, compared to revenue of $20.6 million in the first quarter of 2005.  Operating income was $11.6 million in the first quarter of 2006, compared to $10.3 million in the first quarter of 2005.

Digital Performance Media

DRIVEpm and MediaBrokers, aQuantive’s digital performance media (DPM) segment, recorded revenue of $9.3 million in the first quarter of 2006, compared to revenue of $5.3 million in the first quarter of 2005.  Operating income was $1.9 million for the first quarter of 2006, compared to $0.9 million in the first quarter of 2005.

Full Year and Second Quarter 2006 Financial Guidance

The Company will provide guidance for revenue, net income, net income before stock-based compensation¹ and adjusted EBITDA².  Stock-based compensation expense is expected to have a significant impact on our net income and earnings per diluted share, as noted below.  Actual stock-based compensation expense may differ from these estimates based on the timing and amount of options granted, the assumptions used in valuing these options and other factors.

Accordingly, the Company anticipates full year 2006 results as follows:

• Revenue of $390 - $405 million
• Net income of $0.44 - $0.48 per diluted share
• Net income before stock-based compensation of $0.61 - $0.65 per diluted share
• Adjusted EBITDA of $1.19 - $1.25 per diluted share

The Company anticipates second quarter results as follows:

• Revenue of $96 - $100 million
• Net income of $0.10 - $0.12 per diluted share
• Net income before stock-based compensation of $0.13 - $0.15 per diluted share
• Adjusted EBITDA of $0.26 - $0.29 per diluted share
   

¹  Net income before stock-based compensation (i.e. net income before the after tax impact of stock-based compensation expense) is a non-GAAP financial measure.  See the supplemental schedule attached to this press release for more information.

²  Adjusted EBITDA (i.e. earnings before interest expense, net interest and other income, income tax, depreciation amortization and stock-based compensation) is a non-GAAP financial measure.   See the supplemental schedule attached to this press release for more information.    

First Quarter 2006 Conference Call/Webcast Today at 1:30pm PDT/4:30pm EDT

aQuantive, Inc. will host a conference call and webcast to discuss first quarter 2006 financial results today at 1:30pm PDT/4:30pm EDT.  The conference call will be webcast from the Investor Relations section of the Company’s website at www.aquantive.com/investor.  Interested parties should log on to the webcast approximately 15 minutes prior to download any necessary software.  The webcast is not interactive. 

About aQuantive, Inc.

aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, Avenue A | Razorfish (www.avenuea-razorfish.com), a full-service interactive agency, Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and DRIVEpm (www.drivepm.com) and MediaBrokers, digital performance media companies, aQuantive is positioned to bring value to any interaction in the digital marketplace. aQuantive (www.aquantive.com) is headquartered in Seattle, Washington. 

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Words such as "expects," "anticipates," "forecasts," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future.  The forward-looking statements in this release include, without limitation, statements regarding expected financial performance for the second quarter of 2006 and for the full year 2006, including expected stock-based compensation expense for those periods. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk of unforeseen changes in client online marketing and advertising budgets, unanticipated loss of clients or delays in anticipated campaigns and projects, the potential failure to attract new clients due to the company's inability to competitively market its services, the risk of fluctuating demand for the company’s services, the potential failure to maintain desired client relationships or to achieve effective advertising campaigns for clients, potential deterioration or slower-than-expected development of the Internet advertising market, quarterly fluctuations in operating results, timing variations on the part of advertisers to implement advertising campaigns, costs and risks related to acquisitions of technologies, businesses or brands, the short term nature of the company's contracts with clients, which generally are cancelable on 90 days' or less notice, and the uncertainties, potential costs, and possible business impacts of new legislation or litigation involving the company. More information about factors that could cause actual results to differ materially from those predicted in aQuantive's forward-looking statements is set out in its annual report on Form 10-K for the year ended December 31, 2005, filed with the Securities and Exchange Commission.  Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release.  Except as required by law, aQuantive, undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.