aQuantive Acquires Franchise Gator
Extends Pay for Performance Marketing Footprint

SEATTLE – May 17, 2006 – aQuantive, Inc. (NASDAQ: AQNT), today announced the acquisition of Franchise Gator, an Atlanta-based pay for performance digital marketing company. Franchise Gator will retain its brand identity and operate in aQuantive’s Digital Performance Media business segment.

Through this acquisition, aQuantive deepens its experience and expertise in pay for performance marketing and acquires a leading footprint in the franchise industry. Founded in 2001, Franchise Gator has become a leader among websites offering digital marketing for franchises and new business services.

aQuantive’s digital marketing capabilities and expertise will accelerate Franchise Gator’s proven model. “Franchise Gator has built a strong pay for performance business,” said Mike Galgon, chief strategy officer of aQuantive. “Its full service franchise marketing platform, coupled with aQuantive’s core digital marketing capabilities, will serve as the ‘must-have’ platform for franchisors in the U.S. and abroad.”

“Moreover, this acquisition is an important foundation from which we may explore other verticals. We intend to focus on verticals and approaches where we can create sustainable value for both the consumer and the marketer, and will deliver that value with the professionalism and integrity that has become our hallmark,” concluded Mike Galgon.

Steve Syers, vice president of Franchise Gator commented, "We believe that our potential, when paired with the breadth of aQuantive’s digital marketing prowess, is impressive. We look forward to creating even greater value for the franchisors and entrepreneurs who have trusted us in building the business as we harness aQuantive’s capabilities to rise to the next level.”

aQuantive expects this acquisition to be accretive on both a GAAP earnings and EBITDA basis immediately. Franchise Gator expects net revenue of $7.5 to $8.0 million for the full year ending December 31, 2006 and is profitable with 10 employees headquartered in Roswell, Georgia. The total purchase price was approximately $21.5 million in cash.

About FranchiseGator.com

Established in 2001, Franchise Gator LLC is an internet-based franchise pay for performance marketing service. Now in its fifth year of operation, www.franchisegator.com presents prospective franchisees with profiles of more than 550 leading franchise opportunities and businesses from 100+ industry sectors. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective mode of franchise marketing.

Franchise Gator promotes franchising best practice and is an active member of the International Franchise Association's Supplier Forum.
Desilva + Phillips acted as a financial advisor to Franchise Gator in connection with the transaction.

About aQuantive, Inc.

aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, Avenue A | Razorfish (www.avenuea-razorfish.com), a full-service interactive agency, Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and DRIVEpm (www.drivepm.com) and MediaBrokers, digital performance media companies, aQuantive is positioned to bring value to any interaction in the digital marketplace. aQuantive (www.aquantive.com) is headquartered in Seattle, Washington.

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "expects," "anticipates," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. The forward-looking statements in this release include, without limitation, statements regarding expected revenue of Franchise Gator for the full year 2006, and the effect of this acquisition on aQuantive's earnings. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk of unanticipated loss of Franchise Gator's clients or the inability to attract new clients, and unanticipated expenses relating to the acquisition or integration of Franchise Gator's business. More information about factors that could cause actual results to differ materially from those predicted in aQuantive's forward-looking statements is set out in its annual report on Form 10-K for the period ended December 31, 2005, filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release. Except as required by law, aQuantive, undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.