New Condé Nast Web site Developed for Innovative Business Executives
SEATTLE - April 16, 2007 - Supporting Condé Nast in providing business executives with a sophisticated, new business Web site, Avenue A | Razorfish, one of the largest interactive services firms in the world (NASDAQ: AQNT), helped create Portfolio.com, the online arm of the publishing bellwether's latest magazine creation - Condé Nast Portfolio. The Web site (www.portfolio.com) sets a new and emerging agenda for today's business executive.
In Phase I of a multiphase approach, Avenue A | Razorfish helped develop a site that presents business news, insights and opinions on Portfolio.com in a highly visual manner. Through imagery, illustrations, infographics, and video, the site provides business executives with a full range of content and resources, including related video and research on magazine articles, more than one million company and executive profiles, city guides for business travelers and the ability to comment instantaneously on articles and columns. In addition, the site offers branded tools such as the "Hype Report," which dynamically tracks the most blogged about companies and executives on the Web.
"Our shared vision in developing Portfolio.com was to create a destination business executives would want to visit every day," commented Bob Lord, East region president, Avenue A | Razorfish. "Whether to get caught up on breaking news or do a little research for their next business trip, our goal was to make that journey as meaningful and relevant as possible."
Avenue A | Razorfish and its team of user experience, creative and technology experts worked in tandem with the digital team at Portfolio.com to create a unique one-stop-shop for breaking news, in-depth features, columns and blogs, as well as articles on must-have gadgets and luxury goods.
Working closely with the Portfolio.com team, Avenue A | Razorfish set its focus on the pieces of the Web site that would resonate with today's savvy business professional. The most important initiative in building the site was to make sure it was efficient and easy to use, not only for readers, but also for Portfolio.com's editorial staff to ensure the pages were flexible and dynamic. Editors will be able to easily update and customize their sections, providing readers a pertinent and timely experience.
"Today's business executives are looking for efficiency in their media consumption online," Christopher Jones, Managing Editor of the Web site, said. "Portfolio.com delivers a wide variety of topics for the well-rounded business professional, from the top stories of the day, to the latest in culture and lifestyle, all presented in a visually meaningful and provocative way."
"With Phase I of the Web site launch behind us, we're gaining momentum to build and expand the capabilities Portfolio.com offers our users down the road, thereby dynamically changing and improving our user's experience every day," said Ari Brandt, Portfolio.com's General Manager of Digital Media.
About Condé Nast Portfolio.com
Portfolio.com is the online counterpart to Condé Nast Portfolio, the new business magazine launching in April 2007. Portfolio.com provides an informed take on business in real time. The site will cover breaking business news and analysis with bloggers and columnists on a diverse range of topics, from hedge funds to politics to Hollywood, as well as editorial and photography from the magazine. Portfolio.com will be a daily resource for business executives and the general interest reader.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information.